Celebrating our Pasifika (63rd OSU Lu’au)

#Branding,#Event #Nonprofit,# Activism

Spring 2018

+ TOOLS:

Illustrator, InDesign, Photoshop

+ DELIVERABLES:

Print+digital flyers, tickets, floor signage, volunteering, wholesome photos, and a beautiful celebration of Pacific Indigenous cultures.

+ CHALLENGE:

Help the Pacific Islander community at Oregon State University market & execute a beautiful celebration of the Pacific diaspora.

This is one of the projects I am most proud of, and it opened up my mind to a new world of possibilities.While most of my job at the time consisted of creating advertisements for small on-campus events, this event was one of (if not the largest) of the year, with many traveling overseas to attend and support their loved ones. I felt indebted to the Pacific Islander community on campus for the passionate kindness & generosity they have shown me, and I wanted to repay the favor. Instead of merely “creating deliverables,” I got deeply involved in the event, volunteering as both a stage dancer & a kitchen helper, and deeply researching any topics or imagery I used for inspiration. I embodied the spirit of the event, immersing myself in the story being told by the performers & organizers. This gave me a first-hand sense of “why” I was designing in the first place, and gave me the insight required to create something that worked for everybody involved. This project was not simply to “help” an outside party from a detached perspective, but to fully embrace love and compassion and use that power to help create the wondrous experience this community deserved. To live is to create, and to create is to live, and that is the most important part of my process.

BEATS ABOUT DESIGN EMAIL GALLERY

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